Food Bank for NYC - Pride 2023 Campaign
Food is a Powerful Ally
Food Bank for NYC's city-wide 2023 Pride campaign, "Food is a Powerful Ally," shines a spotlight on their allyship with the LGBTQ+ community. Aligned with NYC Pride's theme of "Strength in Solidarity," the campaign specifically targets the issue of food insecurity within the LGBTQ+ community, shedding light on the alarming statistic that 1 in 5 New Yorkers face food insecurity.
Through a powerful message and a photo/video shoot featuring clients of Food Bank's partner nonprofits, the campaign showcases their solidarity with LGBTQ+ New Yorkers facing food insecurity.
The campaign's rollout includes wild posters, digital ads, billboards, and social media, reaching a wide audience across the city. During the NYC Pride Parade, Food Bank for NYC proudly displays "Food is a Powerful Ally."
This campaign exemplifies Food Bank for NYC's commitment to allyship and addressing food insecurity in the LGBTQ+ community, utilizing the platform of NYC Pride to make a positive impact.
- Campaign Strategy
- Creative Design
- Social Media Strategy
- Engagement Strategy
- General Design Suite (Adobe, etc.)
Ready to drive growth and impact through powerful creative?
Our work moves missions forward
Food Bank of NYC's 2022 Pride Campaign highlights the sobering reality that 1 in 5 LGBTQI+ New Yorkers face food insecurity.
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