Food Bank for NYC - Pride 2023 Campaign

Food is a Powerful Ally

Food Bank for NYC's city-wide 2023 Pride campaign, "Food is a Powerful Ally," shines a spotlight on their allyship with the LGBTQ+ community. Aligned with NYC Pride's theme of "Strength in Solidarity," the campaign specifically targets the issue of food insecurity within the LGBTQ+ community, shedding light on the alarming statistic that 1 in 5 New Yorkers face food insecurity.

Through a powerful message and a photo/video shoot featuring clients of Food Bank's partner nonprofits, the campaign showcases their solidarity with LGBTQ+ New Yorkers facing food insecurity.

The campaign's rollout includes wild posters, digital ads, billboards, and social media, reaching a wide audience across the city. During the NYC Pride Parade, Food Bank for NYC proudly displays "Food is a Powerful Ally."

This campaign exemplifies Food Bank for NYC's commitment to allyship and addressing food insecurity in the LGBTQ+ community, utilizing the platform of NYC Pride to make a positive impact.

Site Link: Food Bank for NYC - Food is a Powerful Ally
SERVICES
  • Campaign Strategy
  • Creative Design
  • Social Media Strategy
  • Messaging
  • Engagement Strategy
TECHNOLOGY
  • General Design Suite (Adobe, etc.)
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