Pride month campaign for Food Bank for New York City

The Food Bank of New York City, committed to providing nourishment to all New Yorkers regardless of their circumstances or backgrounds, launched a multi-faceted campaign during NYC Pride 2022 to highlight their support for the LGBTQI+ community.

Led by the Antarctic team, the comprehensive #PROUDLYFED campaign shed light on the staggering reality that 1 in 5 LGBTQI+ New Yorkers face food insecurity. This integrated print and digital outreach initiative encompassed campaign strategy, visual design, messaging, subway and street posters, NYC Pride march merchandise, and a social media strategy to amplify its impact.

Ultimately, #PROUDLYFED reached over 2 million New Yorkers throughout the month of Pride 2022.

  • Campaign Strategy
  • Social Media Strategy
  • Messaging
  • Creative Design
  • Engagement Strategy
  • General Design Suite (Adobe, etc.)
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Ready to drive growth and impact through digital fundraising strategies?

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