ProudlyFed

Pride month campaign for Food Bank for New York City

The Food Bank of New York City, committed to providing nourishment to all New Yorkers regardless of their circumstances or backgrounds, launched a multi-faceted campaign during NYC Pride 2022 to highlight their support for the LGBTQI+ community.

Led by the Antarctic team, the comprehensive #PROUDLYFED campaign shed light on the staggering reality that 1 in 5 LGBTQI+ New Yorkers face food insecurity. This integrated print and digital outreach initiative encompassed campaign strategy, visual design, messaging, subway and street posters, NYC Pride march merchandise, and a social media strategy to amplify its impact.

Ultimately, #PROUDLYFED reached over 2 million New Yorkers throughout the month of Pride 2022.

#PROUDLYFED
SERVICES
  • Campaign Strategy
  • Social Media Strategy
  • Messaging
  • Creative Design
  • Engagement Strategy
TECHNOLOGY
  • General Design Suite (Adobe, etc.)
PF Mockup 1
PF Mockup 2
PF Mockup 3
PF Mockup 4
PF Mockup 5
PF Image 4
PF Image 3
PF Image 2
PF Image 1

Ready to drive growth and impact through digital fundraising strategies?

More Work

Our work moves missions forward

Woocheen Website Design

Woocheen, a newly launched business corporation, backed by over 23,000 Tlingit, Haida, and Tsimshian shareholders in Alaska, required a website to effectively communicate their offerings to prospective corporate partners.

Celebrate With a Plate

Over the past 5 years, the Antarctic team has managed God's Love We Deliver's year-end fundraising campaign entitled "Celebrate with a Plate," achieving a 65% growth rate in donations year-over-year!

Leslie-Lohman Museum Website Redesign

The Leslie-Lohman Museum of Art provides a platform for artistic exploration through multi-faceted queer perspectives in SoHo, New York. Our team reimagined the museum's digital presence by giving their collection ample whitespace and no frills, allowing the art to speak for itself.