Pride month campaign for Food Bank for New York City

Food Bank of New York city makes it their mission to feed ALL New Yorker's independent of their circumstance or background and wanted to call attention to their support of the LGBTQI+ community during NYC Pride 2022 with a multi-faceted campaign.

The Antarctic team developed the overarching campaign #PROUDLYFED specially calling attention to the fact that 1 in 5 LGBTQI+ New Yorker's struggle with food insecurity. This multi-faceted print and digital outreach campaign included the campaign strategy, visual design, messaging, subway and street posters, NYC Pride march merchandise, and a social media strategy to help amplify the campaign.

Overall #PROUDLYFED touched over 2 million New Yorker's during the month of Pride 2022.

  • Campaign Strategy
  • Social Media Strategy
  • Messaging
  • Creative Design
  • Engagement Strategy
  • General Design Suite (Adobe, etc.)
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