Demystifying Ecommerce: Essential Terms for Shopify Store Owners

  • June 08, 2023
  • 6 Min Read
  • Bharani Natarajan - Chief Technical Officer
Antartctic illustration for blog
In the ever-expanding world of e-commerce, understanding the terminology specific to your chosen platform is crucial for success.

If you're a Shopify store owner or aspiring entrepreneur, familiarizing yourself with the key terms used in the Shopify ecosystem will empower you to navigate the platform effectively and make informed decisions. In this blog post, we'll demystify some of the essential terms every Shopify store owner should know.

1. Shopify:

At the core of your e-commerce journey is Shopify itself. This robust e-commerce platform empowers businesses to create and manage their online stores with ease. With a user-friendly interface and powerful features, Shopify provides the foundation for your e-commerce success.

2. Themes:

Themes are pre-designed templates that determine the visual appearance and layout of your Shopify store. They offer customization options to align with your branding and design preferences, ensuring a unique and compelling online presence.

3. Apps:

Extend the functionality of your Shopify store with apps. These add-ons and integrations are designed to enhance various aspects of your business, such as marketing, customer service, analytics, and more. From email marketing automation to inventory management tools, the Shopify App Store offers a plethora of options to suit your specific needs.

4. Shopify Payments:

Streamline your payment processing with Shopify Payments. This built-in system enables merchants to accept credit card payments directly on their online stores, providing a seamless and secure checkout experience for customers.

5. Shopify POS:

For businesses with physical retail locations, Shopify POS (Point of Sale) is a game-changer. It allows you to sell products in-store using the Shopify platform, seamlessly syncing inventory and sales data across both online and offline channels.

6. Shopify Lite:

If you already have an existing website or blog and wish to add e-commerce functionality, Shopify Lite is the answer. This subscription plan enables you to embed products, create buy buttons, and process transactions on your current platform, opening new avenues for monetization.

7. Dropshipping Apps:

Simplify your supply chain and inventory management through dropshipping apps. These Shopify-integrated tools automate the process of sourcing and fulfilling products directly from suppliers, eliminating the need for physical inventory storage.

8. Shopify Shipping:

Efficiently manage your shipping process with Shopify Shipping. This feature offers discounted shipping rates and labels, making order fulfillment a breeze. It saves you time and money while ensuring smooth delivery experiences for your customers.

9. Shopify Capital:

Need funding for business growth? Shopify Capital provides access to capital for small business owners. This financing program offers tailored financial solutions to help you invest in marketing, inventory, or expansion, fueling your entrepreneurial journey.

10. Shopify Experts:

When you require professional assistance, Shopify Experts are there to help. These specialized professionals and agencies offer services ranging from design and development to marketing and SEO, ensuring your Shopify store is optimized for success.


As a Shopify store owner, having a firm grasp of the essential terms specific to the platform is essential for managing your e-commerce business effectively. With this newfound knowledge, you can confidently navigate the Shopify ecosystem, leverage its features, and make data-driven decisions to grow your online business. Embrace these terms, explore the possibilities they offer, and propel your Shopify store towards success in the competitive world of e-commerce.

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