Food Bank for NYC - Women to Women '24
Creative storytelling campaign elevating women facing the period tax
In the spring of 2024, we developed "Women to Women," a NYC city-wide campaign on behalf of the Food Bank, focusing on raising crucial funds for women and girls facing poverty in New York City. Women face an inordinate amount of fees compared to men, including essential items such as pads, tampons, panty liners, diapers, deodorant, and soap, known as the Period Tax. Central to the Women to Women campaign was a message that highlighted the unique challenges women face due to these additional costs. This year's Women to Women campaign focused on supporting the whole woman.
- Campaign Strategy
- Creative Design
- Messaging
- Photoshoot Production
- Social Media Strategy
- Engagement Strategy
- General Design Suite (Adobe, etc.)
Ready to drive growth and impact through powerful creative?
More work
Our work moves missions forward
Food Bank for NYC - 40 Million Meals
Over the past 2 years, the Antarctic team has managed Food Bank For NYC's year-end fundraising campaign entitled "40 Million Meals".
Food Bank for NYC - Women to Women Campaign '23
This NYC city-wide campaign launched in the spring of 2023, focused on raising critical funds to assemble and distribute hygiene kits to women and girls facing poverty in New York City.
Food Bank for NYC - Pride 2023 Campaign
Food Bank for NYC highlights their allyship with the LGBTQ+ community, specifically addressing the issue of food insecurity affecting 1 in 5 LGBTQ+ New Yorkers.
SAGE (in)visible
In anticipation of World Pride taking
place in New York City SAGE asked
Antarctic to develop a national
campaign to raise awareness of LGBT
aging issues across America.
Celebrate With a Plate
Over the past 5 years, the Antarctic team has managed God's Love We Deliver's year-end fundraising campaign entitled "Celebrate with a Plate," achieving a 65% growth rate in donations year-over-year!
