Food Bank for NYC - Volunteer Income Tax Assistance (VITA) '24

Revamped VITA campaign: free, easy tax help for all New Yorkers!

For over 20 years, Food Bank for NYC has been providing free Volunteer Income Tax Assistance (VITA) to the people of New York City. Our goal was to give the program a new, approachable identity, highlighting its benefits and ease of use, particularly the option to file remotely. The overall illustration approach for the campaign was a cost-effective way to showcase the diversity of potential beneficiaries, allowing us to depict different scenes from around New York City.

Food Bank for NYC Vita Campaign
SERVICES
  • Campaign Strategy
  • Creative Design
  • Illustration
  • Messaging
  • Social Media Strategy
  • Engagement Strategy
TECHNOLOGY
  • General Design Suite (Adobe, etc.)
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Ready to drive growth and impact through powerful creative?

More Work

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Food Bank for NYC - 40 Million Meals

Over the past 2 years, the Antarctic team has managed Food Bank For NYC's year-end fundraising campaign entitled "40 Million Meals".

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Food Bank for NYC - Women to Women '24

NYC city-wide campaign developed on behalf of the Food Bank for NYC, focusing on raising crucial funds for women and girls facing poverty.

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Food Bank for NYC - Women to Women Campaign '23

This NYC city-wide campaign launched in the spring of 2023, focused on raising critical funds to assemble and distribute hygiene kits to women and girls facing poverty in New York City.

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ProudlyFed

Food Bank of NYC's 2022 Pride Campaign highlights the sobering reality that 1 in 5 LGBTQI+ New Yorkers face food insecurity.

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SAGE (in)visible

In anticipation of World Pride taking place in New York City SAGE asked Antarctic to develop a national campaign to raise awareness of LGBT aging issues across America.

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Celebrate With a Plate

Over the past 5 years, the Antarctic team has managed God's Love We Deliver's year-end fundraising campaign entitled "Celebrate with a Plate," achieving a 65% growth rate in donations year-over-year!