The Legal Aid Society
Digital Transformation
As Legal Aid’s digital agency, we support a range of growth-focused initiatives designed to help the organization reach more New Yorkers, strengthen community trust, and expand fundraising potential. By refining their messaging, improving content and functionality across their digital platforms, and building cohesive, mission-aligned campaigns, we help Legal Aid show up with clarity and purpose, making it easier for people to get help and easier for supporters to invest confidently in their mission.
- Web Strategy
- Campaign Strategy
- Messaging
- UX & Design
- Web Development
- Branding Strategy
- Wordpress
- Figma
- Adobe
Growth & Transformation Strategy
We’re helping the Legal Aid Society become the first place New Yorkers turn for free legal support. Our strategy unifies digital tools, clear messaging, and audience-focused engagement to fuel growth.
By strengthening the Legal Aid Society’s story and simplifying its digital presence, we’ll make it easier for people to access help, for donors to give confidently, and for partners to amplify the mission.
As the 150th anniversary approaches, we’ll drive strategic partnerships and awareness-building campaigns that create lasting impact.
Transforming LAS’s Newsfeed
We’re reimagining LAS’s newsfeed to be more visually engaging and action-oriented. The refreshed design highlights the Featured Story at the top while keeping key calls to action visible from the start. By integrating “Sign Up” and “Support Us” sections throughout, the page encourages ongoing engagement. Overall, the goal is to stay true to the LAS brand while creating a more inviting and dynamic experience, potentially starting with a more engaging page name.
A Website That Stays Safe, Fast, and Reliable
To maintain a secure and reliable platform, we continuously monitor and audit the website for potential vulnerabilities, performance issues, and outdated components. This proactive approach includes regular security scans, software updates, and performance testing to ensure a seamless experience for all users. By identifying and addressing issues early, we minimize downtime, protect sensitive data, and keep the platform running smoothly and reliably at all times.
A Better, More Accessible Experience for Everyone
We are enhancing UX and UI to improve accessibility, usability, and overall digital impact. By streamlining navigation, clarifying design, and ensuring inclusivity, we aim to create a more engaging and effective experience for all users.
High-Quality Creative Support for Every Initiative
We provide ongoing graphic design support for both planned projects and ad hoc needs, ensuring high-quality, on-brand visuals whenever LAS requires creative resources.
Ready to drive growth and impact through persuasive visual design?
More Work
Big Brothers Big Sisters of NYC
BBBS of NYC partnered with Antarctic to create an engaging website that elevates storytelling, strengthens connections with donors and volunteers, and improves accessibility for all users.
Alight
Antarctic partnered with the Alight team to create functional and beautiful Webflow website that truly embodied the new Alight branding created by IDEO.
RAVE Foundation Website Redesign
We partnered with RAVE Foundation to design a mission-driven, mobile-first website that connects fans, donors, and communities through soccer. The platform elevates RAVE’s story, honors team identities, and drives impact in underserved neighborhoods.
Soles4Souls Website Redesign
We partnered with Soles4Souls to turn their mission into a digital experience, designing a faster, more accessible website that inspires giving, partnership, and action.
Community Resource Exchange Rebrand and Website
A fresh look, focused messaging, and enhanced online presence for a nonprofit consulting organization.
Woocheen Website Design
Woocheen, a newly launched business corporation, backed by over 23,000 Tlingit, Haida, and Tsimshian shareholders in Alaska, required a website to effectively communicate their offerings to prospective corporate partners.
New York Hall of Science Website Redesign
How do you science like a New Yorker? You go to the reimagined New York Hall of Science in Queens, or visit their new website, which not only brings their interactive STEM exhibits to life digitally but also hosts a smorgasbord of at-home science resources.
