The Jewish Board
New Donor Acquisition Engine
We partnered with The Jewish Board to build an ad campaign that reaches new supporters while reconnecting with longtime donors. The goal is to bring more people into the organization’s community and strengthen long-term financial sustainability. Through strategic brand positioning, targeted messaging, and data-informed audience segmentation, the campaign reintroduces The Jewish Board to the public, sharpens its storytelling to spark emotional connection and action, and creates a repeatable donor-acquisition engine that can power ongoing growth.
- Brand Strategy
- Campaign Strategy
- Graphic Design
- Photography
- Adobe
- Figma
Campaign 1: L'dor V'dor
From Generation to Generation.
This campaign centers on the idea that giving to The Jewish Board doesn’t just help one person; it reverberates through families, generations, and communities. It weaves tradition, care, and legacy into a single emotional narrative, asking donors to invest in the future, not just the present.
The campaign uses authentic, powerful imagery paired with an emotional narrative, all highlighted by the tagline.
Campaign 2: Mental Health Advocates
This campaign emphasizes that real change comes from action. Giving to The Jewish Board supports prevention, equity, and care that meets people where they are, before crisis hits.
The campaign uses bold, text-driven design and a striking statistic to communicate the scale of the mental health crisis, framing it as a problem that requires systemic action. Its no-nonsense style, dramatic color, and large-scale typography convey urgency while positioning The Jewish Board as a powerful vehicle for meaningful, measurable impact.
Ready to grow your donor base with clear, compelling storytelling that moves people to give?
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