Modo Yoga, began in 2004 by Ted Grand and Jessica Robertson, came to us with a communication problem, not only were they changing their name in the United States due to a pending legal dispute, they were also establishing a formal franchise agreement within their 75 independently owned yoga studios spread across North America. Each studio had a different look and feel and the group lacked an overall clear, cohesive message.

The Antarctic team lead a full messaging, creative and brand refresh over a 12 month period, culminating in a presentation and rollout at the Modo Yoga Annual Retreat in Toronto, Canada.