Modo Yoga International Name Change
Modo Yoga, began in 2004 by Ted Grand and Jessica Robertson, came to us with a communication problem, not only were they changing their name in the United States due to a pending legal dispute, they were also establishing a formal franchise agreement within their 75 independently owned yoga studios spread across North America. Each studio had a different look and feel and the group lacked an overall clear, cohesive message.
The Antarctic team lead a full messaging, creative and brand refresh over a 12 month period, culminating in a presentation and rollout at the Modo Yoga Annual Retreat in Toronto, Canada.
- Visual Communication
- Leadership Change Management
- General Design Suite (Adobe, etc.)
“"Michael Yuasa and his team from Antarctic brought our community together."”