We led the development of “Make Fun Matter,” a storytelling and crowdfunding platform created to increase awareness and raise donations for Ronald McDonald House Charities.

By revolutionizing an old, conservative charity. Shaping its reputation as a leading cause brand through a digital, peer-to-peer fundraising platform, which also acts as a vehicle for curating user-generated storytelling to create the ultimate form of PR. A community of real people advocating on behalf of the brand.