Community Resource Exchange Rebrand and Website
A fresh look, focused messaging, and enhanced online presence for a nonprofit consulting organization.
We led a rebrand for Community Resource Exchange, a nonprofit management consulting firm focused on capacity building, particularly for smaller nonprofits. Our work included a comprehensive visual redesign, encompassing the logo, color palette, and fonts, as well as a new messaging framework that highlights their mission. Additionally, we developed a fully redesigned website to bring the brand and their advocacy to life.
- Rebranding
- Visual Identity
- Photo & Video Shoot Production
- Messaging
- Web Design
- Web Development
- Web Design General Design Suite (Adobe, etc.)
- Craft CMS
- Salesforce
Our Approach
The key to a successful rebrand of any large organization is aligning stakeholders upfront with clearly outlined goals to guide decision-making throughout the creative process.
Our team adopted a step-by-step approach, initially concentrating on creative branding, messaging and visual options.
The Product
After nearly a year-long process, our collaboration with the CRE team resulted in a visual identity that is both bold and warm. This new identity is designed for easy implementation across the entire organization and positions the CRE as a leader in their focus area.
The Result
Community Resource Exchange has undergone a significant transformation, introducing a new look and messaging. Their approach to clients has evolved considerably, with a tone of voice that is both powerful and uplifting. This new direction is reflected in their visual identity, which aligns seamlessly with their enhanced messaging.
