Celebrate With a Plate

God's Love We Deliver's annual year-end giving campaign

Each year God's Love We Deliver, a New York based nonprofit that serves meals to people who are too sick to cook or shop for themselves, hosts their year-end fundraising campaign entitled "Celebrate with a Plate."

The Antarctic team has been managing the campaign for the last 5 years and we continue to innovate each year for growth.

GLWD.org
SERVICES
  • Digital Fundraising Strategy
  • Graphic Design | UI/UX
  • Messaging
  • Influencer Marketing
TECHNOLOGY
  • Wordpress
  • Classy
  • Facebook
  • Google Ad Network
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Our Approach

The Antarctic team generally begins planning the year-end campaign in May, nearly 5 months in advance to the actual launch of the campaign, which takes place in mid-October. Each year we analyze current giving trends and, since inception, have added influencer marketing elements, PR outreach and Giving Tuesday.

Each year we update the message and creative to give the campaign a fresh feel while also keeping the heritage of the campaign in mind, making the campaign both familiar for long-time donors and innovative, as to entice new donors.

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The Product

Celebrate with a Plate is a visually compelling, multi-presence fundraising campaign that spans print, digital, subway, radio, TV and PR. Each year our team updates the look and feel of the campaign to keep it fresh. Yearly, we manage to deliver a visually appealing campaign that tells a story with a powerful emotional response—provoking compassion, empathy and a desire to share and give during the holiday month.

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Encouraging Supporters to Take Action

Celebrate with a Plate uses multiple mediums to engage with previous and new supporters and we're always looking for fun and cheeky ways to to engage and encourage action. In previous year's campaigns the team at God's Love has sent out cookie dishes to celebrities, hosted holiday volunteer shifts, and even special neighborhood caroling sessions.

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The Results: 65% Year-Over-Year Growth

What has all the strategy, new creative, messaging, and execution added up to? 65% year-over-year growth of online donations over the last 5 years!

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Ready to drive growth and impact through digital strategies?

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