Compassion International, a global leading nonprofit organization operating to end child poverty, was interested in engaging with a younger donor base. With 1.8 million children in their registry, there was immense potential to share a child’s story. Antarctic designed a peer-to-peer fundraising platform called "ACT FOR COMPASSION" integrated with a content strategy called that allowed for direct participation between advocates and the organization. We built a 360 degree storytelling philosophy which included both images, video and interactive communication.