Food Bank for NYC - 40 Million Meals

A year-end campaign raising 40 million meals for the country's largest food bank

We believe any successful recurring annual campaign should build equity in a name that donors and advocates will remember and look forward to year after year. Food Bank for NYC has achieved this with their year-end campaign, "40 Million Meals." The campaign approach was simple: use big, bold text to draw attention to the campaign, build equity in the name each year, and create compelling messaging that grabs people’s attention and encourages them to take action.

SERVICES

Campaign Strategy
Messaging
Creative Design
Social Media Strategy
Engagement Strategy

TECHNOLOGY

General Design General Design Suite (Adobe, etc.)

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Our work moves missions forward

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