SAGE National Awareness Campaign
SAGE asked Antarctic to develop a national campaign to raise awareness of LGBT Aging issues across America. Our team developed the awareness campaign bringing in Advanced Style Photographer, Ari Seth Cohen to create a beautiful set of photographs of SAGE const' uents. (in)visible? culminated with the campaign sho ing in Times Square, NYC during the week of Pride!Services:
Campiagn Strategy, Activation , Photo Direction, Creative Direction, Ad Spend Management
Our Approach
We wanted to build a campaign around LGBT empowerment by showing strength and character within the LGBT community. Our approach was to challenge the idea that seniors are weak by showing strong, independent indivuals who live life to the fullest.
