AboutWe revolutionized an established, conservative charity. Shaping its reputation as a leading Cause Brand through a digital, peer-to-peer fundraising platform, which also acts as a vehicle for curating user generated storytelling to create the ultimate form of PR: A community of real people advocating on behalf of the brand.
The ChallengeOur biggest challenge with his project was company buy in and technical knowledge, we overcame these hurdles thorugh comprehensive training sessions.
Our ApproachAfter a thorough research study, we discovered that each Ronald Mcdonald House had an untapped advocate base who deeply wanted to give back to the house that had supported them when their child was sick. Based on this research we developed a grassroots approach that would easily allow the house advocates to give back from anywhere in the world by being able to start their own fundraiser.
In addition, Make Fun Matter, was engineered as an campaign that the McDonald Restaurants could promote within their yearly marketing calendar and raise the awareness of Ronald McDonald House Charities mission of keeping families close.
The ProductMake Fun Matter is an integrated crowdfunding platform custom built for Ronald Mcdonald House Charities Canada.
Production, Strategy, Design, Digital Development